Expert: Enthusiasm counts!

Esra Erdem, senior trainer and consultant at STRATAVIS Training & Coaching is sure: Wanting to have satisfied customers is not a sensible goal for companies. Instead, they should strive for customer enthusiasm. She explains why she believes this in the wirtschaft tv Talk. In a conversation with wirtschaft tv chief anchor Sascha Oliver Martin, she also explains how enthusiasm can be triggered, what mistakes should be avoided in the process, and how companies can gather feedback from their customers. Image: depositphotos / VitalikRadko