Mercedes-AMG - "55 years - changing the game"

In its 55-year company history, Mercedes-AMG has repeatedly set standards in the performance and sports car market and thus written an impressive success story: from the two-man start-up of the founders Hans Werner Aufrecht and Erhard Melcher in 1967 to today's ultra-modern development site with its own engine factory, more than 2,000 highly qualified employees and a unique vehicle portfolio. The new brand campaign picks up on this extraordinary development with the claim "55 years - changing the game" and at the same time points to the future. Mercedes-AMG employees and prominent brand ambassadors act as game changers for the company. They encourage you to think and act like a game changer yourself. Vehicle pairings with historical and current icons from the AMG model portfolio round off the 360‑degree campaign. It can be seen on all relevant Mercedes-AMG social media channels from mid-June to the end of July 2022