The New Kia Sportage GT - The Design

The new Sportage was designed in collaboration between the Kia design centers in Korea, Germany, the USA and China. The look and character of the model are shaped by the new Kia design philosophy "Opposites United" introduced in the spring. It is based on five pillars (Bold for Nature, Joy for Reason, Power to Progress, Technology for Life, Tension for Serenity), of which "Bold for Nature" in particular fundamentally influenced the design of the Sportage. With this nature-oriented concept, a bold, emotional, modern, but at the same time organic design is sought. Sharply drawn lines structure the body and contribute significantly to its exciting elegance. At the same time, the interaction of clear, powerful surfaces and complex graphics gives the SUV a dynamic, self-confident presence. In the fifth model generation, the brand's best-selling SUV is available for the first time in a version specially designed for Europe. While the global version of the new Sportage has grown significantly in length, the format of the European model is based on its predecessor. With its proportions and more compact, sweeping profile compared to the global version, it indicates the special agility and performance that European customers care about