Digitalization at Audi - Apprenticeship and Professional Development
Digitalization at Audi - Apprenticeship and Professional Development
Plug-in hybrid vehicles are becoming increasingly popular - especially, of course, among customers who value sustainable mobility. According to data from the European Automobile Manufacturers' Association (ACEA), sales of hybrid cars increased by 133.9 percent across Europe in the first quarter of 2020. There are several reasons for this: the benefits of the E license plate (with an electric range of more than 40 kilometers), an attractive price, and the versatility they offer thanks to two different engine types.
Digitalization at Audi - Apprenticeship and Professional Development
Porsche Panamera GTS Sport Turismo and Taycan GTS Driving Video
The future of driving pleasure is electric, locally emission-free – and characterised by a typically BMW sporting flair expressed not only in dynamic talent, but also through an emotionally rich aural experience. BMW IconicSounds Electric brings an unmistakable sound portfolio to BMW models powered by a fully electric or plug-in hybrid drive system. The collaboration between composer and curator Hans Zimmer and Renzo Vitale, Creative Director Sound at the BMW Group, has produced a distinctive driving sound which customers will soon be able to experience in a version developed specially for electric BMW M cars. Hans Zimmer had previously been involved in the development of an inspiring ready-to-drive sound for electrically powered BMWs which instils a sense of excitement at the prospect of electric driving when the Start/Stop button is pressed. The latest chapter in this collaboration covers drive sounds for the BMW iX and BMW i4, including a differentiated sound for the M-specification version of the BMW i4.
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