“The new BMW iDrive” @CES Digital 2021 Teaser

20 years have passed since the first generation of BMW iDrive made its debut. Now, at the Consumer Electronics Show (CES) 2021, BMW is announcing the next chapter in its display and operating system, which is set to transport driver-vehicle interaction into a new digital and intelligent age. The CES will take place on 11 – 14 January 2021 in exclusively digital form. BMW is utilising the virtual forum the event provides to give a global audience an initial preview of its upcoming all-new BMW iDrive system, which will be officially unveiled later in 2021. BMW’s digital offering at CES 2021 also includes an entertaining teaser video that visualises the development of the user experience inside a BMW over the last two decades. The protagonists in this journey through time are the 2001 BMW 7 Series – in which the BMW iDrive system celebrated its premiere – and the BMW iX, which will come onto the market in 2021 and in which the new generation of the display and operating system will be available to experience for the first time. Added to which, the BMW Design team responsible for user experience and user interaction has provided some glimpses behind the scenes of its development work. To this end, another episode has been added to the “Re-Thinking Design” video series launched as part of the BMW Group’s #NEXTGen 2020 event.