The new BMW 7 Series - Exterior design - Expressive, present and exclusive

The expressive and exclusive appearance of the new BMW 7 Series refers to an exceptional driving experience and progressive luxury with particularly generous space comfort and an innovative digital experience in the rear. The upright vehicle front and the reinterpretation of the brand's characteristic design elements of twin round headlights and BMW kidney ensure an equally powerful and independent presence in the appearance. The new BMW 7 Series is equipped as standard with Adaptive LED Headlights including Matrix High Beam and glare-free High Beam Assist BMW Selective Beam. The light functions are divided into two separate areas. The upper, particularly flat light area combines the daytime running light, position light and direction indicator functions. The optional BMW Iconic Glow crystal headlights create a lighting effect that is unique in the automotive sector. In this equipment variant, Swarovski crystals arranged in an L-shape and backlit by LED units take over the function of the position and daytime running lights. The low beam and high beam are arranged in the lower area of the headlight units, which is recessed deep into the front apron and kept dark.