The CUPRA Born - The Design

The design of the CUPRA Born fulfills more than just one purpose: it captivates the observer, proving that electric vehicles don't have to be boring. With its exterior, the CUPRA Born demonstrates the essential characteristics of electric vehicles: impressive performance, dynamic, pleasant handling and the ability to inspire. For this reason, the design of the CUPRA Born is unconventional, unique and emotional. Electrification is not a contradiction for the Challenger brand, but a way to take the brand into the future The use of appealing, unusual colors for the bodywork also captures the sportiness and elegance of the new model. In this respect, the face of the CUPRA Born is its calling card: it immediately arouses emotions, radiating personality, sophistication and determination. The redesigned full-LED headlights and the angular chin that directs the airflow toward the radiator emphasize the character and presence of the CUPRA Born's front end. The concave curve of its shark nose has a penetrating effect and is an expression of its strength. Below it sits the large air intake with its classy copper surround. Although electric vehicles require less air than vehicles with internal combustion engines, the thermal properties of the powertrain still need to be optimized. This mix of technical requirements and design approach helps achieve the perfect balance between form and function.