22 October 2021
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Bringing together the very best in British craftsmanship, Lotus has collaborated with globally renowned Savile Row tailor Norton & Sons to create a unique lightweight luxury driving jacket. It is arguably the world’s most exclusive driving jacket. It is only available to customers of the Lotus Evija, the world’s first British all-electric hypercar, who will spend in the region of £2million to have the chance to buy the garment. The jacket’s classic design draws on the core values and DNA inherent in every product that both Lotus and Norton & Sons create – performance-oriented, lightweight contemporary design, advanced technical materials and sporting durability. Norton & Sons was founded in 1821, exactly 200 years ago, and in the 1860s moved to its current address at 16 Savile Row, in the heart of London’s Mayfair district. Every Lotus Evija customer, male or female, is offered a personal appointment at the shop, where they will experience the unique luxury of the Norton & Sons bespoke service. With outstanding attention to detail, they will be measured and fitted and a unique pattern for their driving jacket will be drafted by hand by Norton & Sons’ master cutter. Each jacket will be individually hand-cut and hand-sewn, with the resulting garment being as unique as each Lotus Evija. It is the ultimate driving jacket to complement the ultimate road car. The jacket’s unique design was created jointly by Norton & Sons Design Director Patrick Grant and Lotus Design Director Russell Carr. Together they drew inspiration from the Lotus Evija hypercar and the car company’s glorious and successful racing heritage.
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