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The first BMW iX - People at the center, intelligent technology in the background

Source: AutoMotoTV (Glomex)

The technology of the BMW iX is used intelligently and only makes an appearance when it is needed. As a result, it is not perceived as complex, but can be used intuitively. The interior design conveys a feeling of safety and familiarity and creates a new kind of bond between the occupants and the vehicle. All displays and controls have been reduced to the essentials, and the number of control buttons and switches has been cut by around 50 percent, further enhancing the impression of a tidy interior that invites relaxation. The Shy Tech principle is implemented in the interior by means of invisibly integrated loudspeakers, filigree air vents, heated surfaces and the BMW Head-Up Display projector, which is embedded in the instrument panel in a very homogeneous and almost invisible manner. The hexagonal steering wheel, a rocker switch for selecting gear ratios and the BMW Curved Display as part of the next generation of the BMW Operating System immediately signal a forward-looking form of driving pleasure.

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