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New Honda HR-V Full Hybrid e:HEV - a look at the design concept - Shouhin

Source: AutoMotoTV (Glomex)

The next-generation HR-V Full Hybrid e:HEV is the result of a deep analysis of the tastes and needs of modern motorists. Studying how the most active and interconnected part of today's society chooses and identifies with high-value products, Honda undertook the design of its new compact SUV considering it as a true consumer product, desirable as it is refined, functional and versatile. Honda's studies have shown that modern consumers choose products not only on the basis of aesthetics and performance, but also by evaluating their ability to integrate into daily life and adapt to very specific needs. Based on this assumption, the design team developed the key concept "Amp up your life" around which the car was created. The objective was to "amp up" the daily driving experience of those who will climb aboard the Tokyo SUV, adapting their lifestyle without any limits or preclusions.

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