The new Lexus LM - The development of the LM - a new approach to luxury

To define the requirements for the LM, Lexus conducted research in advance with private jet manufacturers and very wealthy customers. This confirmed that customers perceive the highest level of luxury when they can feel completely rested in their surroundings, both physically and mentally. This quality is rated even higher than access to advanced technologies and features. Lexus has incorporated these findings into the development of this vehicle, which offers "uncomplicated," personalized comfort and in which occupants feel completely relaxed and carefree. This is in line with Lexus' Omotenashi hospitality principle, which makes people feel as welcome and cared for as a guest in their own home. This also includes making interaction with on-board technologies as easy as possible - an important aspect for people who are busy. For example, a single push of a button is all it takes to adjust the climate, lighting and interior seats to personal preferences. Lexus "makes luxury personal" and thus enriches the time spent traveling.