70 years of Setra

70 years of Setra. With a total of six model series over the past seven decades, the renowned Ulm-based brand has regularly set standards within Europe's bus-building industry and has had a decisive influence on the development of the sector. Things started in 1951 when the Ulm-based Kässbohrer vehicle works presented the S 8 and simultaneously gave the brand its present-day name: Setra, which is an abbreviation of "selbsttragend", the German word for self-supporting, in reference to the monocoque construction of the bus. This first bus manufactured in series production to feature a self-supporting body, rear-mounted engine and direct drive to the rear axle was presented during the International Motor Show (IAA) in Frankfurt.