Kia EV6 Exterior Design in Runway Red
The EV6 was designed under the brand’s new design philosophy, ‘Opposites United’, which takes inspiration from the contrasts found in nature and humanity. At the centre of the design philosophy is a new visual identity evoking positive forces and natural energy, with contrasting combinations of sharp stylistic elements and sculptural shapes. Karim Habib, Senior Vice President and Head of Kia Global Design Center, elaborated: “EV6, as the first dedicated Kia EV, is a showcase of human-centred, progressive design and electrified power. We strongly believe EV6 is a compelling and relevant model for the new EV era. With EV6, we aimed to create a distinctive, impactful design by using a combination of sophisticated, high-tech features on pure and rich volumes while providing a dedicated EV aiming to define our future.” Designed to deliver something different in the crossover class, the GT version of the EV6 offers a distinctive, impactful exterior with high-tech features, as well as unprecedented levels of performance from a Kia electric vehicle. At the front, Kia’s ‘tiger face’ has been re-interpreted for the digital era. Forming part of this ‘Digital Tiger Face’, daytime running lights display a sleek, modern appearance and include a ‘sequential’ dynamic light pattern. Below this, a low air intake visually widens the front of the car, accentuating its high-tech image. The side profile displays a crossover-inspired silhouette, which is modern, sleek and aerodynamic. A character line runs along the bottom of the doors, curving upwards towards the rear wheel arches to visually elongate the profile of the car. Designed in part to realise ultimate aerodynamic performance, the rear displays a sloping C-pillar with an integrated black glossy insert which appears to extend the window glass. Above this sits a prominent wing-type roof spoiler that channels air downwards towards a raised lower spoiler, which sits atop the car’s unique rear light cluster
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