Audi Road to Dakar – Interview Julius Seebach
Road to Dakar – Julius Seebach, Managing Director of Audi Sport GmbH and responsible for motorsport at Audi, about the new Audi RS Q e-tron.
In the Resolute Edition, the exclusively designed hood stripes with their color gradient from a light to a dark gold tone as well as the eponymous edition lettering "RESOLUTE" emphasize the sporty yet elegant character of the special model. Customers can opt for a Nanuq White paint finish for the roof and mirror caps or set an exciting contrast in black. 17-inch light-alloy wheels in the Tentacle Spoke Black variant round off the exterior features of the special edition model in style. The graphic, evenly curved lines in a light gold tone create a sophisticated striped pattern on the interior's dashboards. For short sprints as well as longer journeys, the comfortable sports seats with armrests and knee rolls provide comfortable support. They are part of the MINI Yours Leather Lounge equipment variant and are offered in the MINI Resolute Edition in Carbon Black. Other equipment highlights in the interior include the anthracite-colored headliner, sun-protective glazing and the sports steering wheel in Nappa finish with a particularly good grip. In the cockpit, the eDrive services on the display of the central instrument provide information on current energy consumption and range and give tips on economical driving. From November 2022, the MINI Driving Assistant will be a standard feature of the MINI Cooper SE Resolute Edition, enhancing both safety and driving comfort. At speeds between 10 and 60 km/h, the Active Guard driving assistance system brakes the vehicle. Lane Departure Warning signals when the vehicle is about to leave its lane on roads with lane markers. And camera-based Active Cruise Control (ACC) automatically regulates not only the set speed but also the distance to the vehicle in front in flowing highway and country road traffic. The system is active between 30 and 140 km/h.
Road to Dakar – Julius Seebach, Managing Director of Audi Sport GmbH and responsible for motorsport at Audi, about the new Audi RS Q e-tron.
The design of the ID.4 GTX underscores its extraordinary character, combining driving fun with a robust look. The familiar light strip has been combined with powerful, dynamic elements – in particular, the three honeycomb elements that form the daytime running lights. They convey the vehicle’s sporty character even when it is stationary and, at the same time, establish a connection to the Golf GTI. Alongside the newly designed bumpers, the eye-catching elements at the rear include the 3D LED tail light cluster with brake lights that form an X.
Creating an iconic vehicle to set the tone for a luxury automaker is no simple task. The first-generation LS debuted in 1989 with this monumental goal to help shape the brand. It built the foundation of Lexus with the high praise earned by its exceptional quietness and comfort. Chief Branding Officer and Master Driver Akio Toyoda positions the LS―in all its generations―as “a model that gives rise to transformation through the spirit of constant innovation and by providing new technologies and value for the times.” The 2021 Lexus LS looks to build on the success of the all-new LS that launched in 2018, adding additional refinement and technology to an already strong dynamic package. The LS, like all Lexus vehicles, relies on core principals of the brand such as Takumi craftsmanship, or a meticulous artisanship to its construction, and Omotenashi, an anticipatory hospitality that caters to a guest’s needs before they need them. The new LS will also incorporate a new philosophical change to its design known as the Lexus Driving Signature, which looks to set a new standard for vehicle development and refinement moving forward.
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