Meet the CUPRA Born with Dr. Werner Tietz

As CUPRA prepares to change the perception of all-electric vehicles, proving that performance and electrification are the perfect match, the Vice-President of Research and Development introduces its latest vehicle. Dr. Werner Tietz highlights how the first 100% electric vehicle from the brand delivers an emotional driving experience and instantaneous performance, while challenging the status quo. The CUPRA Born will be available with two power outputs: 150PS (110kW) and 204PS (150kW); available with the higher power output version, an e-Boost1 performance option increases power output up to 231PS (170kW). The CUPRA Born’s advanced powertrain delivers instantaneous performance; 0-50km/h is reached in only 2.6s and 0 to 100km/h in as little as 6.6s. The CUPRA Born’s contemporary sportiness is achieved thanks to its DCC in combination with sport suspension and ESC Sport, as well as its progressive steering. The high-performance CUPRA Born integrates advanced lithium-ion battery technology, with three capacity options, offering a range of up to 540km*. And compatibility with 125kW DC fast charger means it can regain 100km in as little as 7 minutes. Designed and developed in Barcelona, at the brand’s headquarters in Martorell, the CUPRA Born will go into production at the Zwickau plant in Germany starting in September.