The BMW iX - Interior design - Focus on people

Source: AutoMotoTV (Glomex)

Generous space, a high-quality mix of materials, newly developed seats with integrated headrests and an exceptionally large panoramic glass roof create a luxurious lounge atmosphere on all five seats in the interior of the BMW iX. The completely newly developed architecture in the interior of the BMW iX makes it possible to present a clear and uncomplicated functionality that is entirely focused on the needs and emotions of the driver and his fellow passengers. The absence of a center tunnel made possible by the drive concept underscores the open feeling of space and creates additional legroom in the front seats and in the rear, as well as space for storage and a center console designed like a high-quality piece of furniture. A reduced design language and clearly structured surfaces bring out the spaciousness of the ambience even more intensively. All displays and controls are reduced to the essentials, further enhancing the impression of a tidy interior that invites relaxation. The technology of the BMW iX is used intelligently and only makes an appearance when it is needed. As a result, it is not perceived as complex but can be used intuitively. The interior design conveys a feeling of safety and familiarity and creates a new kind of bond between the occupants and the vehicle. The principle of Shy Tech is implemented in the interior by, among other things, invisibly integrated loudspeakers, filigree air vents, heated surfaces and the projector of the BMW Head-Up Display, which is very homogeneous and almost invisibly embedded in the instrument panel. The hexagonal steering wheel, a rocker switch for selecting gear ratios and the BMW Curved Display as part of the next generation of the BMW Operating System immediately signal a forward-looking form of driving pleasure.


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