Conceived from the outset for purely electric mobility, the iX sees BMW redefining the successful Sports Activity Vehicle (SAV) concept. With its completely newly developed, precise and minimalist design, the BMW iX is the first representative of a trailblazing generation of cars poised to redefine the driving experience, the feeling of space inside and the relationship between vehicles and those on board. The BMW iX harnesses the latest innovations in the fields of electrification, automated driving and connectivity to deliver a mobility experience which puts people more than ever at its heart. To this end, its design has been developed from the inside out. The BMW iX has been created to provide quality of life and wellbeing for drivers and passengers. The clear and minimalist design of its exterior showcases a new form of mobility geared squarely to the needs of the vehicle’s occupants. Its interior offers those on board innovative options for using the time during a journey – and enjoying relaxation, safety, security, and a new form of luxury in the process.
The all-new BMW M5 CS Interior Design
The exceptional driving experience on board the BMW M5 CS can be enjoyed by four people – the driver and front passenger in M Carbon seats and two other passengers in the individual rear seats. The black Merino leather covers (fine-grain for the front seats) also feature eye-catching contrasting panels and decorative stitching in Mugello Red. The integral head restraints – with illuminated M5 logos for the front seats – display an outline of the legendary Nürburgring circuit. The centre marker perforation with red background on the M Alcantara steering wheel is a classical racing car touch; the gearshift paddles are made from carbon fibre and the steering wheel spokes have Black Chrome trim. A fixed lightweight cover on the centre console replaces the usual armrest with opening lid. Its black Merino leather is complemented by red double stitching. The colour red is used again for the “CS” badging on the instrument panel and between the bucket-style seats in the rear.
Electric, digital, sustainable and distinctive: the new generation of MINI models brings the brand’s driving pleasure, user experience and responsible attitude into a completely new era. Its forward-looking design language makes this transformation instantly visible. It melds the brand’s traditional values with state-of-the-art technology and acknowledges the elementary principles of vehicle design as well as the urban character of the MINI and its community’s innovative spirit. The principle behind Charismatic Simplicity is a design that helps each new MINI model develop a strong individual character of its own, intuitively focussing on the essence of the brand with a clear, reduced design language. Another central factor of the new design language is its choice of materials with a keen eye on sustainability. The next MINI model generation has a leather-free interior and dispenses almost entirely with chrome elements. The MINI models of the future bring together a modern and purist exterior and an interior design that focuses on the essentials. This reflects the principle of creative use of space that the classic MINI is already renowned for. The new design language also exploits the opportunity of electrifying the powertrain to generate the driving pleasure you expect from MINI entirely without local emissions. “Purely electrically powered models from MINI give us a unique opportunity to rethink our design. At the same time, we retain the attention to detail, sense of tradition and passion for innovation that MINI is renowned for,” says Oliver Heilmer, Head of MINI Design.