Unveiling BMW Motorrad Definition CE 04

The electrically powered BMW Motorrad Concept Definition CE 04 has been consistently developed and adapted to the everyday needs and demands of the customer. True to the motto "Plugged to Life" it combines the analog world of the customer with the digital one. In combination with the corresponding intelligent rider equipment, it creates a holistic, highly emotional and newly conceived mobility experience. "Electromobility is a central drive system for the BMW Group and it consistently relies on this technology in its sustainability strategy. Electric drives are also a current topic for BMW Motorrad, especially for the urban environment. Since 2013, we have been a pioneer in this area with the BMW C evolution production vehicle. The BMW Motorrad Definition CE 04 is the logical continuation of the electromobility strategy for urban conurbations and provides a concrete preview of what a contemporary production vehicle could look like, with which we will take two-wheel electric mobility in metropolitan areas to a new level, both technically and visually," explains Edgar Heinrich, Head of Design BMW Motorrad.