Lamborghini celebrates the fourth anniversary of the Urus super SUV

The Lamborghini Urus super SUV celebrates the fourth anniversary of its world premiere on December 4, 2017 at the company's headquarters in Sant'Agata Bolognese. As the third model alongside the Aventador and Huracán supercars, it has opened up a new luxury car segment under the name "super SUV" and set new standards in terms of power, performance, driving dynamics, design, luxury and suitability for everyday use. The Urus has also ushered in the biggest transformation phase in the company's history over the past four years, during which it has become a major player in the SUV segment. The Urus has achieved an unprecedented increase in sales, revenue and profitability in the history of the brand. Sales grew year after year, with a 40 percent increase - from €1.009 billion to €1.415 billion - in 2018, the year sales started, and peaking at €1.810 billion in 2019. 2020, in the midst of the COVID 19 pandemic, followed with a record year in terms of profitability with sales of 1.610 billion euros.