The first BMW iX - The interior design

The fully digital display network of the BMW Curved Display, the latest generation of the iDrive operating system, an innovative architecture for the cockpit and center console with a hexagonal steering wheel and a roughly 50 percent reduction in the number of buttons and switches, sustainable materials and new design principles such as Shy Tech characterize the ambience in the interior of the BMW iX. The advanced design of the interior contributes significantly to the novel driving experience. The luxurious premium character of the BMW iX is further reflected in the extensive and diverse customization options. High-quality optional extras, including the BMW Head-Up Display, Bowers & Wilkins Diamond Surround Sound System and panoramic glass roof with electrochromatic shading, not only enhance comfort and functionality in everyday driving and on journeys. High-quality options and a choice of three interior worlds also offer customers maximum freedom in configuring the BMW iX precisely to suit their personal style.