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Why are some suitcases wrapped in plastic film?

Source: CONTENTITY (Glomex)

At the airport, you often see travelers have their suitcases wrapped in plastic wrap. Where does this trend come from and what are the advantages and disadvantages? Meanwhile, many airports offer the so-called "luggage wrapping". Thanks to the plastic film, suitcases and luggage can be protected from scratches and dirt. If the suitcase is too full, "luggage wrapping" can prevent the zipper from bursting open.

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