27 August 2025
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Nissan unveiled the new Roox wagon-type kei car in Japan. Regularly one of the top-selling models within Nissan’s Japan domestic line-up, the new fourth-generation Roox brings a playful new design, more spacious and upmarket cabin, a suite of innovative driver assistance technologies, as well as quieter and more efficient drive. It is set to go on sale in Japan later this year. The new Roox seeks to redefine the conventional notion of Kei cars by pairing features typically reserved for larger segments with strong value. The range will start at a price of around 1.6 million Japanese yen, with full pricing details and all specifications to be announced closer to the start of sales. The new Roox is based on a design concept of ‘Roomy×Max’ — the inspiration for the name Roox — which emphasizes the maximization of size within kei car regulations. A new signature design motif of a rounded square is incorporated into the headlights, rear combination lamps, door handles, headrests, speedometer and wheels. The motif not only symbolizes spaciousness and size, but through its rounded corners also expresses playfulness. The interior was created around a ‘Breeze concept’ that aims to create a relaxing space with pleasant airflow and light, much like a living room. Nissan’s designers aimed to create a feeling of openness that exceeds the actual space. The playful rounded square motif can be seen on the headrests and speedometer. The dashboard features an available integrated 12.3-inch infotainment display — a first for kei cars — that enhances the sense of advanced technology and quality.
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