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The success story of the Fiat 500 model family

Source: AutoMotoTV (Glomex)

The Fiat 500 is a symbol of "Made in Italy" that has become famous all over the world for its utterly Italian style, innovative technology and high quality. The cult car, 80 percent of which is sold outside Italy, is at the top of the segment in Europe, together with the Fiat Panda. The launch of the Fiat 500 Hybrid and Fiat Panda Hybrid has given an additional boost to sales of both ranges. The result is the market result in Europe to date, with Fiat 500 and Fiat Panda both gaining three percentage points across Europe in full-year 2020, reaching a market share of 17.8 percent each. The Fiat 500X is also enjoying commercial success. It has led the segment in Italy since its launch in 2014 and is regularly ranked in the European top 10. The Fiat 500L has been the cool car for modern families since 2012, combining the iconic style of the Fiat 500 with high versatility.

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