Technology meets Lifestyle: Sir James Dyson visits Berlin

When technology meets design and beauty products meet the Elevator Boys and Rúrik Gíslason - Dyson has opened its doors. The world's largest, most innovative Dyson Demo Store in Berlin has invited to a behind-the-scenes opening, and Sir James Dyson, owner of the eponymous technology company, is personally on site. This is a real highlight even in event-packed Berlin. Find out why the heart of the store, the Hair Science Lab, is a magnet for scientists and beauty fans, why James Dyson loves Berlin.