16 July 2021
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The Macallan single malt Scotch whisky and luxury British automotive manufacturer Bentley Motors have revealed a unique partnership that will build on their rich heritage to develop distinctive collaborations and further their vision of a more sustainable future. United by a dedication to mastery, craftsmanship, creativity and innovation, the two world-leading brands will share learnings in sustainability and other areas of their respective industries, while pursuing the uncompromised excellence for which they are renowned. By bringing together The Macallan’s mastery of whisky-making with Bentley Motors’ expertise in the world of luxury cars, the collaboration will create inspirational new products and immersive experiences that deliver timeless luxury balanced with a commitment to a more progressive world. The global brand partnership was unveiled today at The Macallan Estate in the Speyside region of Scotland, alongside the launch of a new hybrid Bentley – the next step in Bentley’s journey to become the world’s leading sustainable luxury mobility company as part of its Beyond100 strategy.
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