20 October 2026
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In the more than century-long history of Lancia, which this year celebrates its 120th anniversary, there is one name that immediately evokes elegance, innovation and comfort: Gamma. Today, 50 years later, that name returns to the spotlight, taking centre stage at the 2026 Paris Motor Show with the world premiere of the New Lancia Gamma, a crossover fastback featuring sleek proportions and a tapered rear end. Measuring 4.67 metres in length, 1.89 metres in width and 1.63 metres in height, it marks the brand’s return to the heart of the European market, specifically the C-UV segment, the best-selling segment in Europe and the second-largest in Italy. Conceived for the European market, built in Italy and designed to showcase industrial expertise, advanced technology and true Made in Italy excellence, the new model symbolically inherits the cultural legacy of Lancia’s great flagship vehicles of the past, translating it into a contemporary language aligned with today’s mobility needs and the brand’s evolution. This journey began with the Pu+Ra HPE concept and continued with the New Ypsilon. In line with the roadmap that was announced and fully delivered, the New Gamma now takes the next step forward with confidence and vision, appealing to those who seek to express their personality through automotive design and who value modern interiors as much as onboard comfort. Alongside these sophisticated enthusiasts of both automobiles and Made in Italy craftsmanship, who have always known and appreciated the Italian brand, a new generation of Lancisti is emerging. They seek an extraordinary driving experience, both in their personal and professional lives, while valuing quality, efficiency and comfort even on long journeys. For all of them, private customers and fleet operators alike, the new model will be a travelling companion with a distinctive identity, starting with its name, a clear tribute to the iconic Gamma of the 1970s, one of the most versatile and distinctive flagships in Lancia’s history. The name also reinforces Lancia’s tradition of naming its vehicles after letters of the classical Greek alphabet, creating a continuous thread linking the brand’s glorious origins to its most recent chapter, one fully focused on the future of mobility.
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