The Audi activesphere concept - Inside before outside - Focus on people

Source: AUTOMOTOTV (Glomex)

"Sphere" sends out the signal: The common name component of the Audi skysphere, grandsphere, urbansphere and now activesphere concept cars refers to the interior. Kilowatts and km/h or lateral acceleration are no longer at the top of the specifications for this new generation of automobiles. The starting point is the interior, the sphere of life and experience of the passengers on the road. Their needs and wishes shape the space, the architecture and the functions. With this reevaluation, the design process itself is also changing. At the beginning of all discussions, the focus is on the interior and its design. Only then are the package, proportions and exterior lines designed.

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