DRIVING TOMORROW - Lotus embraces omni-channel retail strategy

Lotus will in future embrace a 360-degree omni-channel approach as part of its new retail strategy, incorporating the whole spectrum of customer interactions, from the traditional and physical to the modern and digital. The most obvious example of this is the launch of a stunning new Lotus retail identity programme, now being rolled out in showrooms across the world. The first location to feature this exciting new Lotus look and feel is complete and open for business in Manama, the capital city of Bahrain, in the Middle East. Uniquely Lotus and defiantly disruptive, the new retail identity draws directly on the brand’s design and engineering prowess to create a bold and original new showroom environment that’s sculptural and artistic in its execution.