BMW reinvents itself - The BMW Vision New Class

With its latest study, the BMW Vision New Class, the BMW Group shows what the next generation of vehicles from the core BMW brand will look like. The Vision vehicle, which will be shown publicly for the first time at the International Motor Show IAA Mobility 2023 in Munich, has a clear design language that has been reduced to the essentials, with generous surfaces and a few striking lines. Characteristic features such as the BMW kidney and the Hofmeister kink in the side window graphics thus come into sharper focus. As a result, the design radiates more BMW than ever. In the interior, the next generation of BMW iDrive ensures a unique digital user experience in which real and virtual worlds merge. The increased use of secondary raw materials, resource-conserving production and a fully electric drive system with sixth-generation BMW eDrive technology reduce the CO2 footprint of the New Class over the entire life cycle of the vehicles.