Ultimate companion through real and virtual worlds - BMW presents BMW i Vision Dee in Las Vegas

The BMW Group is presenting a vision of the future for the digital experience inside and outside the car at the Consumer Electronics Show (CES) 2023 in Las Vegas. "BMW i Vision Dee" is the name of the futuristic mid-size sedan in a new, reduced design language. The name "Dee" stands for Digital Emotional Experience. And that's exactly what it's all about - an even more intensive relationship between people and cars in the future. The future digital functions will go far beyond the voice control and driver assistance systems familiar today. The head-up display across the entire width of the windshield is an anticipation of the next generation of vehicles. From 2025, this innovation will be available in the NEW CLASS models. In addition, the BMW Group has further developed color-changing technology. While at the last CES it showed the BMW iX Flow Featuring E Ink, which could change from black to white, the BMW i Vision Dee can display its exterior in up to 32 colors. With its intelligent and almost human capabilities, the BMW i Vision Dee accompanies drivers not only through the real events on the road, but also in their digital environment.