9 June 2022
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Ferrari unveils a one-of-a-kind Ferrari Roma model, crafted by its bespoke Tailor Made department. The car features exquisite traditional Japanese-inspired detailing while retaining the clean, sophisticated elegance of the original car. Ferrari Tailor Made is an exclusive programme for those who wish to customise each element of their Ferrari to create a vehicle that truly reflects their personality and tastes. Customers who participate in the Tailor Made programme are assisted by a team of experts led by a personal designer that interprets their desires whilst upholding the aesthetic standards of the Ferrari brand. This particular car’s story began when Evan Orensten and Josh Rubin, the founders of the award-winning independent US publication dedicated to design, culture and technology COOL HUNTING, were offered, and accepted, the opportunity of customising a Ferrari Roma, to explore how far Ferrari’s bespoke personalisation programme could go and really push the boundaries.
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