Colour change with the power of thought - The BMW iX Flow meets neuro-technology

The Munich-based startup brainboost used the new and improved colour-changing effect in a one-off collaboration with the BMW Group at rad°hub aimed at raising awareness of mental health. With the help of brainboost, the BMW iX Flow was connected directly to the brain of the rad°hub delegates using an electroencephalograph (EEG), which records the brain’s electrical activity. “The colour patterns of the BMW iX Flow react to brain activity and reflect the level of activity,” explains brainboost CEO Philipp Heiler. “Once the brain is at rest, the changes of patterns on the iX Flow also become calmer and more rhythmical.” A special animation was activated if delegates managed to maintain this state for several seconds. Thus, the participants were able to gradually calm and relax their brains under the guidance of the brainboost experts and with the help of neurofeedback via the iX Flow. This matures the knowledge of which strategies work best to specifically shut down one's own brain activity for relaxation, e.g. in everyday working life.