Color change with the power of thought - The BMW iX Flow meets neurotechnology

At the Consumer Electronics Show 2022 in Las Vegas, the BMW Group presented the BMW iX Flow featuring E Ink, a spectacular vehicle that can change its entire exterior color at the touch of a button. The participants of the BMW Group dialogue event rad°hub, which took place from May 12th to 13th at the Munich plant, were able to experience the improved color change of the BMW iX Flow up close for the first time. The rad°hub is a platform for open, interdisciplinary exchange between visionary thinkers and opinion leaders from all over the world. The Munich start-up brainboost used the improved color change effect to draw attention to mental health at the rad°hub. Together with brainboost, the BMW iX Flow was connected directly to the brain of the rad°hub participants via EEG (EEG = electroencephalography, recording of the electrical activity of the brain)