Start of production for the fully electric CUPRA Born

CUPRA begins series production of its first fully electric model in the Zwickau plant. Wayne Griffiths, CEO of SEAT S.A. and CEO of CUPRA, as well as other board members, gave the go-ahead for the CUPRA Born during a visit to Europe's largest factory for electric vehicles. The management was received by Stefan Loth, Chairman of the Board of Management of Volkswagen Sachsen and former head of the Martorell plant. With the start of production of the CUPRA Born, the Spanish Challenger brand heralds a new era. The new model was presented to the public for the first time at this year's IAA MOBILITY. CUPRA is a