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TV-Rights & Football: Who's in Charge?

Source: KRONE.TV (Glomex)

In the new episode of Gelb Rot, Hannes Steinen, Frenkie Schinkels, and Kurt Garger discuss with two exciting guests: Hans Peter Trost (former ORF sports director) and Andreas Heidenreich (Kurier sports). The topics: The TV marketing of the football Bundesliga. Why do you need multiple subscriptions today to really see all games? What role do ORF, Sky, and other players play in the rights poker? And what does the future of football broadcasts in Austria look like?

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