BMW Esports Boost - Highlights Panel 5: Advertising in gaming and esports
Source: ESPORTS.COM (Glomex)
Numerous top international speakers discussed the future of esports at the first BMW Esports Boost at the BMW Welt in Munich. What are the golden rules for advertising in the esports and gaming environment? Stefan Ponikva, Vice President BMW Brand Communication and Experience, spoke about this.
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