BMW reinvents itself - The BMW Vision New Class

The BMW Group showcases its latest concept, the BMW Vision New Class, revealing the future generation of vehicles for the core BMW brand. The Vision vehicle, making its public debut at the International Motor Show IAA Mobility 2023 in Munich, features a clear, minimalist design language with generous surfaces and few distinctive lines. Key elements like the BMW kidney grille and the Hofmeister kink of the side window graphic are emphasized, giving the design a stronger BMW identity than ever before. Inside, the next generation BMW iDrive offers a unique digital user experience blending real and virtual worlds. Increased use of secondary raw materials, resource-efficient production, and a fully electric drive with BMW eDrive sixth-generation technology reduce the CO2 footprint of the New Class throughout the vehicles' lifecycle. A new design language for BMW: Clear, elegant, and timeless. The exterior design showcases elements that will define the various models of the New Class. It is clear, elegant, and timeless. The new fully electric vehicle architecture provides new interior design possibilities. Powerful wheel arches, the set-back greenhouse, and the 'Shark Nose' style front end are characteristic features of a BMW. 21-inch aerodynamic wheels adopt the classic motorsport-inspired cross-spoke design. The nearly monolithic vehicle body, strong indentations at the front and rear, and large window areas create a new aesthetic.