16 October 2025
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Alfa Romeo is unveiling to the international press the New Tonale, a new chapter for the global model, which now offers more colors, and more trims. A significant milestone in the history of Alfa Romeo's first C-SUV with a targeted intervention to further boost its sporty character and the appeal of a recognizably Alfa Romeo design. International award-winning and highly appreciated by the general public, the new model refines the brand’s renowned excellence – perfect weight balance, first-class driving dynamics, segment-leading technological and engine solutions – and adds further appeal to the distinctive design, the main reason for customers to go for it. Alfa Romeo has decided to present the New Tonale in Pisa for its symbolic value: a center of art and culture, but also a site of scientific and technological excellence with the Scuola Normale Superiore, at the forefront of Artificial Intelligence. Pisa is therefore the ideal setting for the New Tonale, which expresses the same Italian beauty and excellence, as well as embodying the concept of Human Intelligence, i.e. the ability to transfer authentic emotions, which come about when passion meets technology. For Alfa Romeo, all this translates into the characteristic pleasure, emotions, and fun of driving.
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