Industrial shelves, pallets and brown boxes – that's how Aldi started out. Nowadays, the stores are styled with perfect lighting, modern cooling technology and, of course, fast checkout systems. The significance of design and technology in the ever decreasing number of stores is already becoming apparent in some shops. Shopping has to be an experience, a high-contrast added value to online business.
Joko and Klaas' million-dollar treasure found: Social media criticism due to help from Twitch star
Joko and Klaas organized a sensational treasure hunt on German television, in which a viewer found the suitcase of money with the help of Twitch star Papaplatte. However, the campaign met with mixed reactions on social media. Some criticized that the help in the livestream took away the appeal of the puzzles, while others celebrated it as innovative participation. The lucky guy, Tobias, who discovered the suitcase, happens to live only 10 minutes away, which led to discussions about whether this was an advantage. Despite mixed opinions, Joko, Klaas and Papaplatte were delighted with the successful completion of the campaign.