20 years of Porsche in China
Porsche delivered its first sports cars to mainland China 20 years ago. Since then, the country has become the company's largest single market – and there are ambitious plans for the future.
Safety and customer satisfaction come first at Audi. They are part and parcel of the success of the company with the four rings. In that context, light technology is steadily growing more important and creating a wider range of possibilities and perspectives, from added safety for the driver, to external communication and individualization. Systematic light digitization is making all of this possible. It is particularly visible in the new Audi A8: the forward-looking Digital Matrix LED headlights and digital OLED rear lights raise the customer experience to a whole new level: for the first time in any Audi model, light is completely digitized. The car can be individualized even further through its digital OLED rear lights. The Digital Matrix LED headlights also include three new functions: advanced traffic information, a lane light with direction indicator lights on highways, and an orientation light on country roads. These features not only demonstrate Audi’s “Vorsprung durch Technik,” they also add value.
Porsche delivered its first sports cars to mainland China 20 years ago. Since then, the country has become the company's largest single market – and there are ambitious plans for the future.
BMW is leading the luxury segment into a new era that will be shaped by innovations in the fields of sustainability and digitalisation. With the new BMW 7 Series, the world’s most successful manufacturer of premium vehicles is creating forward-looking ways to enjoy driving pleasure, unsurpassed long-distance comfort and a top-end digital experience. Central to this reinterpretation is the BMW i7. The all-electric luxury sedan is a fully integrated member of the model family and clearly demonstrates how an exclusive driving experience and the ultimate feeling of on-board wellbeing can be combined with an unwavering commitment to sustainability. The generation change at the pinnacle of BMW’s model range is wrapped up in a new definition of luxury that focuses on the individual and their personal attitudes, needs and emotions. In addition to presence, elegance and exclusive premium quality, there is a progressive approach characterised by innovations that directly enhance the user experience, wide-ranging connectivity and standard-setting sustainability of the car. In this way, the new BMW 7 Series has been designed to meet the needs of a modern target group that sees itself as committed to meeting challenges in a responsible manner – and one that views personal mobility as a way to experience unique moments in everyday life and on trips away.
The XC60 is Volvo’s 5-door, 5-seat mid-size SUV. It is built on the Scalable Product Architecture (SPA), Volvo’s advanced modular product platform that underpins all Volvo cars in the 90 and 60 Series. Following in the footsteps of its predecessor, the second generation XC60 has quickly become the best-selling model in Volvo Cars’ range. The original XC60 sold almost one million units globally and was the best-selling mid-sized premium SUV in Europe. The XC60 carries the proud and confident face of Volvo’s design language, along with classic Volvo styling cues. Key features include the iconic “Thor’s Hammer” LED headlight design. The company’s designers have made a number of subtle refinements to the exterior design, including a new grille, new front bumpers, and new exterior colour and wheel options. Inside, Volvo has taken cues from the clean, Scandinavian interior design first introduced in the 90 Series cars, raising the bar in the segment with natural materials and new details on driver display, user interface the dashboard and instrument panel. New interior materials, including luxurious leather-free options as well as the availability of the City Weave textile upholstery, offer further possibilities for personalisation.
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