The SEAT Ibiza is the brand’s best-selling vehicle and has paved the way for SEAT’s enormous success as it works towards growing its position as a global company, delivering vehicles to markets across the world. Since its introduction in 1984 the SEAT Ibiza has sold nearly six million units across all generations, and the latest generation is set to continue the huge success of the urban car. The new SEAT Ibiza combines a refreshed exterior design that enhances its look by incorporating features such as 100% LED headlamps technology as standard and a range of new alloy wheels designs. Smaller, more subtle additions such as the model’s name finished in handwritten lettering and a two-tone chrome finished SEAT logo add to the delicate improvements. Inside a revolution has happened. A completely new soft dashboard that houses a larger, floating central infotainment system signifies the shift to a digital approach, putting the SEAT Ibiza more in-sync with the world around it. Control is more tangible thanks to the new ergonomically designed multifunction Nappa steering wheel, while the quality of the fit and finish is now even more apparent, highlighted most obviously by the integration of the newly designed air vents, illuminated using the latest lighting technology.
Ferrari Roma Tailor Made Design Preview
Ferrari unveils a one-of-a-kind Ferrari Roma model, crafted by its bespoke Tailor Made department. The car features exquisite traditional Japanese-inspired detailing while retaining the clean, sophisticated elegance of the original car. Ferrari Tailor Made is an exclusive programme for those who wish to customise each element of their Ferrari to create a vehicle that truly reflects their personality and tastes. Customers who participate in the Tailor Made programme are assisted by a team of experts led by a personal designer that interprets their desires whilst upholding the aesthetic standards of the Ferrari brand. This particular car’s story began when Evan Orensten and Josh Rubin, the founders of the award-winning independent US publication dedicated to design, culture and technology COOL HUNTING, were offered, and accepted, the opportunity of customising a Ferrari Roma, to explore how far Ferrari’s bespoke personalisation programme could go and really push the boundaries.
The Tiguan was given an update back in autumn 2020 and now it is the turn of the long-wheelbase version: revised design, new control and assist systems, new premium features such as interactive IQ.LIGHT LED matrix headlights and touch panels to control the standard automatic air conditioner take the Tiguan Allspace to the next level. Currently, more than every second Tiguan (55 percent) that rolls off the production line worldwide has a long wheelbase. The XL version of the Tiguan Allspace can, upon request, be fitted to become an SUV with seven seats or boast 1,920 litres of storage space. Pre-sales start in the next few weeks. In Germany, it is available in the new specification packages Life, Elegance and R-Line.
Mercedes-Benz has started producing high-performance batteries for its all-electric luxury EQS at its Stuttgart-Hedelfingen plant, as part of the Untertürkheim location in Germany. The EQS marks the start of a new generation of high performance electric vehicles and will offer-a range of more than 700 km (based on WLTP), based on a high efficiency powertrain and advances in battery energy density. Having integrated battery production seamlessly alongside existing transmission production, the Hedelfingen plant has been transformed into an important part of the company’s global battery production network. The quick ramp-up of its global battery production capacities and targeted expansion of battery competencies through the entire value chain are the key pillars of Mercedes-Benz electric initiative - from basic research, cell production up to batteries’ afterlife including 2nd-life applications and recycling. This in-house know-how and vertical integration is key for playing a leading role in electric vehicles. In addition to scaling up the EQS battery production, the Mercedes-Benz Drive Systems Campus Untertürkheim will specifically expand its research and development activities in the field of e-mobility - through a campus for electric and electrified drive systems- as announced earlier this month.