How to design communication for self-driving cars
Interview with safety expert Mikael Ljung Aust on how to design communication for self-driving cars
E-Mobility @ Porsche
Interview with safety expert Mikael Ljung Aust on how to design communication for self-driving cars
Safety and customer satisfaction come first at Audi. They are part and parcel of the success of the company with the four rings. In that context, light technology is steadily growing more important and creating a wider range of possibilities and perspectives, from added safety for the driver, to external communication and individualization. Systematic light digitization is making all of this possible. It is particularly visible in the new Audi A8: the forward-looking Digital Matrix LED headlights and digital OLED rear lights raise the customer experience to a whole new level: for the first time in any Audi model, light is completely digitized. The car can be individualized even further through its digital OLED rear lights. The Digital Matrix LED headlights also include three new functions: advanced traffic information, a lane light with direction indicator lights on highways, and an orientation light on country roads. These features not only demonstrate Audi’s “Vorsprung durch Technik,” they also add value.
The new Audi e-tron GT was designed to make electric mobility an even sportier experience. It combines perfection, fascination, and innovation to form a technical work of art: its driving characteristics are founded on progressive engineering skill, the drive is pure fascination, and the design arose from the passion for beauty and perfection that is typical for Audi.
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