Mazda breaks new ground - Mazda MX-30 Experience strategy in two phases

The launch of the brand's first electric vehicle comes at a time of many challenges for Mazda. But the company has responded quickly, putting in place an Experience Strategy for the launch of the Mazda MX-30 that will reach customers even in Corona times. The Mazda MX-30, Mazda's first all-electric model, is expected in dealer showrooms in late September. For all interested parties who do not want to wait that long, Mazda is now creating two very special formats for getting to know the Mazda MX-30 for the first time. In addition to individual video sequences, Mazda experts explain the special features and details of the extraordinary Mazda. From the drive concept, to the choice of battery size, to freestyle doors and recyclable materials, the Mazda MX-30 has some highlights in store. At the end of the presentation, attendees will have the opportunity to ask questions, which will be answered right away by Mazda experts on site."