28 September 2021
The New (500)RED is the hero of the evening, created in collaboration between FIAT and (RED) with a shared message to care for the environment, for the planet and for its people. From the belief that we can all play our part in the fight against pandemics and that each of us can therefore lead the change comes an unusual decision in the automotive landscape, to have the driver’s seat one color – red – with the other three passenger seats in black. A provocation, a message, an invitation: be 'ready’ to sit in the driving seat of change. For those who prefer uniformity of color, the model is also available with the seats all black and the contrasting (500)RED logo, or all in red with a black logo. FIAT aims to convey the (RED) message to the broadest possible audience, so the special series is now available across the entire 500 Family: the New (500)RED, (500)RED, (500X)RED and (500L)RED will therefore take on the color red as a hallmark, both outside (from the bodywork and logos to the mirror caps and design cues on the alloy wheels) and in (dashboard fascia, design cues on the floor mats, and the exclusive seats made using Seaqual® yarn, derived from plastics recovered from the oceans, with the FIAT signature and the (500)RED logo on the backrest). Red will not be the only color in the (RED) special series; the palette of body colors actually includes other specific shades for each model.
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