Creating an iconic vehicle to set the tone for a luxury automaker is no simple task. The first-generation LS debuted in 1989 with this monumental goal to help shape the brand. It built the foundation of Lexus with the high praise earned by its exceptional quietness and comfort. Chief Branding Officer and Master Driver Akio Toyoda positions the LS―in all its generations―as “a model that gives rise to transformation through the spirit of constant innovation and by providing new technologies and value for the times.” The 2021 Lexus LS looks to build on the success of the all-new LS that launched in 2018, adding additional refinement and technology to an already strong dynamic package. The LS, like all Lexus vehicles, relies on core principals of the brand such as Takumi craftsmanship, or a meticulous artisanship to its construction, and Omotenashi, an anticipatory hospitality that caters to a guest’s needs before they need them. The new LS will also incorporate a new philosophical change to its design known as the Lexus Driving Signature, which looks to set a new standard for vehicle development and refinement moving forward. The 2021 Lexus LS 500 will begin arriving at dealerships in late November of 2020, with a starting MSRP of $76,000. LS 500h models are expected to arrive at dealerships in early 2021, and pricing will be announced closer to that time.
The new Mercedes-Benz C-Class Estate Interior Design
Welcome to a new, even more digital and efficient world, and welcome home: the new C-Class stands for both, and in all respects creates a future-proof comfort zone in a time of worldwide transformation. As the first classic model series from Mercedes-Benz, the new C-Class is electrified throughout thanks to plug-in hybrids and mild hybrids with 48-volt technology and integrated starter-generator. Due to a high-efficiency battery system, it achieves an electric range of about 100 kilometres (WLTP) as a plug-in hybrid. That is unprecedented in this category to date. It also sets standards with respect to sustainability. And because the C-Class is one of the company's highest-volume model series, this systematic electrification has a correspondingly strong effect on our carbon footprint. Other technical refinements include optional features such as DIGITAL LIGHT and rear-axle steering. The Saloon and Estate models première together, can be ordered from 30 March and will arrive in dealer showrooms in summer 2021.
Hyundai Motor Group has revealed TIGER (Transforming Intelligent Ground Excursion Robot), the company’s second Ultimate Mobility Vehicle (UMV) and the first designed to be uncrewed. The transforming intelligent ground excursion robot is designed to carry various types of payload while traveling over challenging terrain. TIGER is being developed by Hyundai Motor Group’s New Horizons Studio, headquartered in Mountain View, California. The studio was established in late 2020 to develop UMVs drawing on research and innovation leadership from Silicon Valley and other innovation hubs.
With the debut of the new 2022 Navigator, Lincoln is introducing two new Black Label themes to its portfolio. The new themes – Central Park and Invitation – build on the brand’s commitment to exquisite craftsmanship while adding new elements for clients to enjoy. The Black Label experience represents the very best that Lincoln has to offer, with exclusive member benefits and specially curated interiors, creating a personalized experience for clients that they can make their own. Currently available on Navigator, Aviator and Nautilus, Lincoln Black Label saw a sales increase of 15 percent in the first half of 2021 – 8 percent of total SUV sales. On Navigator, Black Label sales improved 35 percent this year, representing more than 20 percent of all Navigators sold. Specially curated Black Label themes are designed to evoke an experience that is uniquely Lincoln, using the finest materials such as premium Venetian leathers and designer woods. Designers tend to even the smallest details – from intricate laser-etched wood designs to unique stitching and perforation on the premium leathers – all coming together to bring warmth, comfort and a true feeling of luxury.