This year, the spotlight of the world mobility stage has been firmly on Maserati and the Brand has entered a new phase in its history, guided by the audacity embedded in its DNA. A celebration of the past and a look to the future merge. The day of the Marque’s anniversary, Maserati celebrates its foundation and its history reaching back more than a century, and looks towards the future. Exactly 106 years ago, Alfieri Maserati joined forces with his brothers Ettore and Ernesto to establish “Alfieri Maserati”, at number 1A on via de’ Pepoli, in the heart of Bologna. “Maserati from A to Z”: a visual journey with a rapid flow of images making up an exciting story, recounting the Brand’s spirit and its constant striving for performance, innovation and exclusivity. The storytelling is in time to the beat of the alphabet and lists what Maserati has been and what it will be in the future.
CUPRA FORMENTOR VZ5 Driving Video
An array of sensors integrated on the vehicle make the CUPRA Formentor e-HYBRID one of the easiest and safest to live with in daily life. Highlights include Travel assist, Side and Exit assist, Emergency assist, Predictive ACC and exit warning. The technology mix delivers high levels of safety, but systems are integrated to bring convenience without the feeling of control being taken away from the driver. An important consideration in a CUPRA, a brand where the driver’s needs are a central priority. The result is a vehicle that can meet the dynamic needs of the CUPRA brand, while providing the safety standards demanded by the market.
The ABT CUPRA XE team is preparing for the Extreme E Racing Series, the off-road electric car competition in five locations on four continents CUPRA driver Mattias Ekström will partner with Germany's Claudia Hürtgen at the wheel of the e-CUPRA ABT XE1 Finding a balance between performance and efficiency is the main challenge for the e-CUPRA ABT XE1 drivers and engineers Data and experiences from the Extreme E series will assist CUPRA’s future electrification projects
Audi is the first manufacturer worldwide to combine virtual reality and driving experience, thus bringing a completely new entertainment category into the car. Through the integration of holoride, rear-seat passengers are equipped with VR glasses and can experience films, games and other interactive content during the ride.