Safety and customer satisfaction come first at Audi. They are part and parcel of the success of the company with the four rings. In that context, light technology is steadily growing more important and creating a wider range of possibilities and perspectives, from added safety for the driver, to external communication and individualization. Systematic light digitization is making all of this possible. It is particularly visible in the new Audi A8: the forward-looking Digital Matrix LED headlights and digital OLED rear lights raise the customer experience to a whole new level: for the first time in any Audi model, light is completely digitized. The car can be individualized even further through its digital OLED rear lights. The Digital Matrix LED headlights also include three new functions: advanced traffic information, a lane light with direction indicator lights on highways, and an orientation light on country roads. These features not only demonstrate Audi’s “Vorsprung durch Technik,” they also add value.
Cadillac Surprises Racing Fans with V-Series Blackwing First Look During Rolex 24 at DAYTONA
While the 2022 CT4-V Blackwing and CT5-V Blackwing will be officially revealed at DAYTONA were treated to a special sneak peek of both ultra-high performance sedans. Cadillac showed stirring nighttime driving footage as each vehicle raced around the track. Nods to the V-Series Blackwings’ racing inspiration were conveyed through 1950s footage of Cadillac racing at 24 Hours of Le Mans projected along stretches of the track and on the vehicles.
The first series-produced vehicles of the new BMW 7 Series have today rolled off the production lines of BMW Group Plant Dingolfing. In fact, today was a double debut, with the new top-of-the-range BMW manufactured not only with highly efficient combustion engines but also as the fully electric BMW i7. With production under way, once sales organisations have been provided with the show and demonstration vehicles they need, the new BMW 7 Series will be available to customers worldwide in the autumn of this year. The BMW i7, especially, marks the next step in the BMW Group’s electromobility campaign for the luxury segment, which Dingolfing has come to symbolise.
The Qashqai, which is regarded as a pioneer in the crossover segment, is once again setting standards: the compact bestseller is the first Nissan model in Europe to feature the unique e-POWER drive. The system, which was developed independently by the company, offers the advantages of purely electric driving without having to worry about range and long charging times. In contrast to conventional hybrid vehicles, the electric motor, which responds immediately and linearly, always drives the wheels. The energy is supplied by a battery, which a small combustion engine charges while driving.