The new Abarth 595 Range - The new communication campaign

Source: AutoMotoTV (Glomex)

"Tuned to your style" is the slogan of the communication campaign accompanying the launch of the new Abarth 595 Range. The spot, produced by the creative agency Independent Ideas, gives an overview of the two souls of the Abarth models. On the one hand, it focuses on the combination of performance and unmistakable style as embodied by the 595 Turismo. On the other hand, the 595 Competizione is used to show the power and dynamics of an extremely sporty car. The video begins with a detailed presentation of the exclusive design of the 595 Turismo from the brand with the scorpion. The viewer is given the impression of the character of a car that is part of the lifestyle. One accompanies the extravagant vehicle on its way and then sees how the baton is passed to the 595 Competizione. The driver's style and surroundings also suddenly change. Every element is now transformed to match the characteristics of pure sportiness. After all, the word "Tuned" literally means "adjusted to specific conditions." Combine it with the term "style" and it becomes clear how Abarth offers its customers the opportunity to express their own personality: they can choose from a fresh, sporty and exclusive range the model that best suits their personal style.


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