Celebrating its world premiere on April 19th, the new EQS SUV will be the first all-electric luxury SUV and the third model based on Mercedes-Benz’s dedicated electric vehicle architecture. With a luxurious interior it is set to redefine an entire segment. Its interior combines the progressive design, refinement and comfort that customers love about the EQS sedan with the space and versatility of the popular large-SUV concept. The look-and-feel is a sumptuous fusion of digital luxury and innovative new trim elements, while the so-called “purpose design” of the electric-vehicle architecture delivers exceptionally generous SUV interior dimensions. Paired with the optional third-row seating and electrically adjustable second row, this offers a level of flexibility to fit the full breadth of customer needs with luxury and style. The interior design pursues a consistent vision of digitalisation, expressed most impressively by the optional MBUX Hyperscreen, first launched in the EQS sedan. This 56-inch curved screen sweeps nearly the entire width of the vehicle cabin. The MBUX Hyperscreen includes the instrument cluster, infotainment and passenger display in a seamless design. This blends perfectly with the extreme proportions of the band above it incorporating the distinctive air-conditioning vents, and the seemingly free-floating centre console below.
BMW announces future generation of BMW iDrive display and control system at CES 2021
20 years have passed since the debut of the first BMW iDrive. Now, at the Consumer Electronics Show (CES) 2021, BMW is announcing the future generation of its display and control system that will take driver-vehicle interaction into a new digital and intelligent age. CES will be held in a digital-only format from January 11-14, 2021. BMW will use the CES virtual forum to give audiences around the world a first look at the future BMW iDrive system, which will be officially unveiled later in 2021. BMW's digital presence at CES 2021 also includes a teaser video that entertainingly illustrates the evolution of the user experience in automobiles and at BMW in particular over the past two decades. The protagonists of this journey through time are the BMW 7 Series from 2001, in which BMW iDrive made its debut, and the BMW iX, which will be launched later in 2021 and in which the future generation of the display and control system can be experienced for the first time. In addition, the BMW design team responsible for the user experience and user interaction provides brief behind-the-scenes glimpses of its development work. For this purpose, another episode of the video clip series "Re-Thinking Design" was produced, which was launched as part of the BMW Group's #NEXTGen 2020.
Dynamically elongated proportions characterize the exterior design of the new BMW 6 Series Gran Turismo, which is geared towards sporty elegance and versatile functionality. The unmistakable features include the flat side window graphics, the frameless windows of the four doors, the roofline flowing far into the rear, the large tailgate and the active rear spoiler that extends automatically at a speed of 120 km / h. The redesign of the front and rear end enhances both the presence and the striking sportiness of the new BMW 6 Series Gran Turismo. New contours for the BMW kidney grille and the immediately adjoining headlights give the front view a distinctive expression. The BMW kidney grille now extends further outwards and also extends deeper into the front apron. The flatter contours of the headlights emphasize the broad front of the new BMW 6 Series Gran Turismo. The air intake below the front bumper is now divided into three segments.
New Ford Fiesta features distinctive exterior styling that takes its expressive design to a new level, alongside next generation driving and convenience technologies. New Fiesta offers more road presence and greater differentiation between the comprehensive line-up of variants. Trend, Titanium, ST-Line, and Active models each benefit from unique styling elements to deliver a range of practical and refined three- and five-door variants that offer every customer a Fiesta with the character to suit their lifestyle. The new Fiesta range is also expanded with new Vignale packs that amplify the Titanium, ST-Line and Active personalities with luxury specifications.