Welcome to a new, even more digital and efficient world, and welcome home: the new C-Class stands for both, and in all respects creates a future-proof comfort zone in a time of worldwide transformation. As the first classic model series from Mercedes-Benz, the new C-Class is electrified throughout thanks to plug-in hybrids and mild hybrids with 48-volt technology and integrated starter-generator. Due to a high-efficiency battery system, it achieves an electric range of about 100 kilometres (WLTP) as a plug-in hybrid. That is unprecedented in this category to date. It also sets standards with respect to sustainability. And because the C-Class is one of the company's highest-volume model series, this systematic electrification has a correspondingly strong effect on our carbon footprint. Other technical refinements include optional features such as DIGITAL LIGHT and rear-axle steering. The Saloon and Estate models première together, can be ordered from 30 March and will arrive in dealer showrooms in summer 2021.
Luca Napolitano Head of EMEA Fiat, Lancia and Abarth brands - Abarth, a year of successes
For Abarth, 2020 was a year of successes: in racing, the Abarth 124 rally won the FIA R-GT Cup – basically the Gran Turismo world championships – for the third year running. Italian and German F4 Championships powered by Abarth: a story of success and promotion of young talents continues. In the Italian F4 championship, the young Gabriele Minì was the first Italian to win in the competition’s history. Commercial successes, too: market share is up almost 50% compared to 2019, setting an all-time record, and the 595 Scorpioneoro and 595 Monster Energy Yamaha have reached 80% of sales outside the domestic Italian market. In addition to its road victories, the Abarth Digital Day won the brand the Guinness World Record™ for the largest digital gathering ever.
The first variation in the new urban world of ‘Life’ is the Panda trim level, the gateway to the line-up: an accessible car packed with smart solutions, making it ideal for every kind of travel or transfer. The second trim is the genuine new feature in this soul: the New Panda City Life, the linchpin of the line-up, aimed at those who look for the best ratio between price and product substance in a city car, without sacrificing an attractive and distinctive style. The design of the Panda City Life includes new front bumpers, a brand-new insert in the side skirts and the new 15" ‘Life’ wheel rims, a perfect combination with the various contrasting black elements included as standard: from the roof rack to the side protective bands, from the wing mirror housing to the external handles.
The avant-garde model for the business class: the Arteon. A design statement. In autumn 2020, the gran turismo underwent an extensive technological upgrade. At the same time, Volkswagen launched a second version with a different body: the new Arteon Shooting Brake. And now in spring 2021, the product line’s new flagship models are ready to go – the Arteon R and Arteon R Shooting Brake. Delivering an output of 235 kW (320 PS), they are now the most powerful Arteon models. Both sports and touring vehicles were designed by Volkswagen R, the brand’s performance specialists. The two new versions of the Arteon are the latest milestones in the R product campaign: In the space of six months, Volkswagen R launched not one but five new flagship models for their respective product lines: the Touareg R, Golf R, Tiguan R, Arteon R and Arteon R Shooting Brake. The T-Roc R has also been available since 2019. The first independent R model made its debut back in summer 2002 and has since become renowned as a classic: the Golf R32 – it was the first spark in a firework display of premium R models that has lasted to this day. Common denominators: permanent all-wheel drive, exclusive equipment and good every-day driving attributes without any compromises.