Luca Napolitano Head of EMEA Fiat, Lancia and Abarth brands - Abarth, a year of successes

For Abarth, 2020 was a year of successes: in racing, the Abarth 124 rally won the FIA R-GT Cup – basically the Gran Turismo world championships – for the third year running. Italian and German F4 Championships powered by Abarth: a story of success and promotion of young talents continues. In the Italian F4 championship, the young Gabriele Minì was the first Italian to win in the competition’s history. Commercial successes, too: market share is up almost 50% compared to 2019, setting an all-time record, and the 595 Scorpioneoro and 595 Monster Energy Yamaha have reached 80% of sales outside the domestic Italian market. In addition to its road victories, the Abarth Digital Day won the brand the Guinness World Record™ for the largest digital gathering ever.